JOURNALISTS & THE MEDIA MARKET
The broadcasting slots on television are limited, as are prominent slots in interesting radio formats
or in established print media.
Why should journalists report on you?
Are you worthy of a spot in the media?
What makes your message unique?
Which users do viewers, listeners or readers have
to deal with your topic?
Before you go into an interview, you should be able to answer these questions. It is also helpful to know the everyday life of journalists and the laws of the media market: to know when conferences take place, topics are planned and reassessed in the context of topicality. In addition, not all journalists are the same.
Depending on whether you are speaking to a radio reporter, providing information to a print journalist or being invited to a television interview. Each division has special requirements for the preparation of information. You can prepare for this. The better this succeeds, the more effectively journalists can convey your messages in your interests.
In this coaching you will get an insight into the world of the media market, things worth knowing about processes, editorial conferences, differences in print, digital and visual media and how you can control the transfer of information when dealing with journalists.
Your preparation and attitude determine what journalists can exploit and how interviews go.
